1. DIGITAL SIGNAGE INFO:
1.3 - ANÁLISE, PESQUISA, ESTUDO DE MERCADO
DIGITAL SIGNAGE: THE STATE OF THE ART AND THE PROMISE FOR THE NEXT FIVE YEARS
Digital signage has revolutionized business in the previous months — and the best is yet to come. What impact will dynamic signage technology have on your business in the next five years? This in-depth guide will help you explore the emerging issues and understand how this rapidly changing technology is going to help your business grow. Plus, learn the results of our exclusive State of the Digital Signage Industry Survey.
DIGITAL SIGNAGE: FREQUENTLY ASKED QUESTION
Digital signage can be complex — but knowing the basics can make it a lot simpler to navigate. Here are the most frequently asked questions about dynamic digital signage — a quick education designed to get you up to speed, so you can ask the questions that you need answered.
MEASUREMENT AND ANALYSIS FOR DIGITAL SIGNAGE
The definition of an "impression" is changing take a look behind the scenes of ad buying, audience measurement and data analysis to learn just what the numbers mean, and how to generate them.
DIGITAL SIGNAGE AND ROI
When it comes to digital signage, the absence of clear, traditional ROI can complicate the decision to install a network or even a single screen. This guide looks at ways to track and improve your signs’ contribution to the bottom line.
THE RISE OF DIGITAL SIGNAGE AND THE PSYCHOLOGY BEHIND IT
The changing economic landscape is making TV, radio and print advertising less effective. With its targeted, specific, nonintrusive messages, digital signage is a boon for advertisers, retailers and consumers. Learn how to enhance the customer experience with digital signage to better leverage this emerging technology.
SHAPING THE CUSTOMER EXPERIENCE WITH DIGITAL SIGNAGE
It is no longer enough to merely sell products and services — today, successful businesses engage their customers on both intellectual and emotional levels. Learn how digital signage can accomplish both goals, while invigorating the bottom line.